Location: Within Canada

Portfolio Marketing Manager – Farm Management (contract position)

Reporting to the Farm & Farm Partner Marketing Manager within the Farm & Ranch (Canadian
Customer Marketing) department of TELUS Agriculture, the Portfolio Marketing Manager –
Farm Management will create demand and increase the brand equity of TELUS Farm & Ranch
farm management focused brands through the leadership of his/her marketing
communications efforts. To market the department’s products or services using point of sale
material, promotional activities and media, within agreed budgets in order to maximize sales
and achieve organization objectives. Guide advertising agency partners in implementation of an
annual, in-market mixed-media campaign that fully supports the overall Farm & Ranch strategy
and campaign plan.

Key Tasks:

• Develop and direct the implementation of an annual marketing communications plan
  (campaign product strategy) for the TELUS Farm & Ranch farm management portfolio
  that meets defined business objectives, reinforces the brand experience, creates near-
  term demand, elevates message awareness, increases long-term brand equity and
  maximizes impact of available budget. This plan is inclusive of brand advertising /
  messaging, media plans, digital strategy, sales collateral, major events and more.
• Coordinate and work closely with product team in creation and deployment of
  marketing materials that support customer needs and enable field sales to generate
  business opportunities. Interface with relevant key stakeholders to develop and validate
  brand messaging and signature experiences that support the brand positioning.
• Work closely with sales management team in creation and development of relevant,
  customer solution focused content, promotional materials, advertising and sponsorship
  campaigns to enhance the launch of new products and increase awareness of existing
  brands. Prepare and develop material to support the sales team activities and customer
  interaction at tradeshows and events.
• Coordinate access to all developed materials for internal and external stakeholders per
  established processes and business cycle
• Lead and direct internal stakeholders and external agency partners / resources to
  ensure messages are aligned with business objectives and strategies
• Manage all aspects of communications plan and campaigns to deliver on-time and on-
  budget results; ensure efficient spend on external resources and ensure budgets are
  continuously aligned with external advertising agencies.
• Work closely with finance to manage, prioritize and track budgets to maximize return-
  on-investment and stay within defined budget.
• Develop and execute brand communications campaigns using all relevant and applicable
  communication channels, maximizing positive metrics such as return on investment and
  lead generation
• Work with TELUS Agriculture corporate communications to ensure compliance with
  standards and all appropriate advertising guidelines.
• Work with TELUS Agriculture Product and Event Manager to provide support on non-
  portfolio projects (TAG Cross-sell) and finding synergies for major event sponsorship
  campaigns to enhance product visibility in the marketplace and increase awareness of
  existing brands
• Remain up-to-date with communications standards and technology and stay engaged
  with other TELUS Farm & Ranch communication colleagues to implement best
  marketing practices and customer solutions
• Coordinate and work closely with other Interim Portfolio Marketing Managers to
  ensure consistency in look and feel in communication and marketing materials and to
  ensure brand standards are maintained
• Manage cross-brand/portfolio communication projects as assigned and collaborate with
  appropriate team members to enable positive, aligned results of these efforts

Qualifications

The Marketing Manager must be driven to take initiative and has a strong bias for action. They
are creative, flexible and innovative with confident leadership abilities. Organization, close
attention to detail, and problem-solving are no stranger for this marketing master.

• 5+ years marketing experience with the technology or digital industries
• Bachelor’s degree in Marketing and Communications or equivalent
• Experience running large-scale marketing campaigns including search, display,
  programmatic and other digital experiences
• Experience managing a team to success (2+ years preferred)
• Build effective teams, cultivates innovation, learning and change agility, customer focus,
  action oriented/drives results, collaborates globally and locally, plans and aligns drives
  stakeholder engagement, effectively manages suppliers
• Exceptional written and verbal communication skills
• Proficient in Microsoft Office Suite, Google Office Suite, Adobe Creative Suite, as well as
  advertising platforms such as Facebook Ads Manager, Twitter Advertising, and the
  Google Display Network
• Adept in project management, strong teamwork, relationship-building skills and
  experience in leading through influence and example
• High work volume and conflicting deadlines may require some work beyond standard working hours during peak business cycles
• Demonstrated ability of delivering customer centric plans that achieve positive results
• Strong focus on monitoring, tracking & reporting campaigns & activities
• Ability to take campaign learnings and improve on them to drive and increase return on investment
• Available to travel as required and ability to work remotely
• Passion for the agriculture industry (Agri-Business, Ag-Economics, Agronomy or Ag-Science), experience in it preferred

Contract length: 15 months (Covering Maternity Leave )

Job Types: Full-time, Temporary

Benefit: Will be provided

Work remotely:

• Yes, occasionally

COVID-19 Precaution(s):

• Remote interview process
• Virtual meetings

To learn more about the Portfolio Marketing Manager – Farm Management position, or to apply, please click here: